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Facebook Audience Profiling for Student Recruitment

Duration

Duration: 10 min/day

Level

Level: Beginner

Duration

Duration: 10 min/day

Level

Level: Beginner

About the eCourse:

“No one uses Facebook anymore.” This is something we hear all the time, but the fact of the matter is that total active monthly Facebook users are growing!

“Okay, but millennials aren’t on Facebook.” Wrong, again – not only are they on Facebook, millennials make up the largest demographic on the platform!

This 5-day course will equip you with a solid understanding of how to leverage Facebook's audience profiling options to generate quality prospects. 

Topics Covered:

  1. Overview of Audience Targeting Capabilities
  2. How to Build Audiences Based on Your Personas + Where They Are at in the Applicant Journey
  3. How to Test + Analyze Your Audiences

Whether you're looking for new strategic ideas for social audience development, or you're building target audiences and launching Facebook campaigns for the very first time, you'll find the insights delivered in this course valuable! 

Course Outcomes:

Each day builds upon itself — so, by Day 5, you should be able to know how to do/confidently speak about the following:

  1. Build custom, persona-specific audiences that attract prospects at the awareness, consideration, and decisions stages.
  2. Understand the robust targeting selects available — and what selects make most sense depending on the goal of your paid campaign.
  3. How to test, analyze, and augment your audiences sustainably.