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Optimizing Your School's Website Pages for SEO

Duration

Duration: 20 min/day

Level

Level: Intermediate

Duration

Duration: 20 min/day

Level

Level: Intermediate

About the eCourse:

How do you reach prospective graduate students in the 21st century? You go where they get their answers — Google. How much does an MBA cost? Google it. Best Ph.D. programs in Chemistry? Google it. Every 20-30 year old with a question and a phone is asking a search engine for their answer, and they want a quick answer that solves their problem.

This is why understanding SEO and learning to optimize your website and content for it is crucial — literally digital life or death.

But, don’t fear — we are here to help! This 5-day eCourse will help you grow your enrollment numbers by making a few easy, but impactful, changes. 

Topics Covered:

  1. What is Search Engine Optimization (SEO)?
  2. The Essential Guide to SEO Terms and Technology for Graduate Schools
  3. How Graduate Schools Should Do Keyword Research
  4. Optimizing Your University's Existing Content
  5. Nailing Technical SEO for Higher Education

Course Outcomes:

Each day builds upon itself — so, by Day 5, you should be able to know how to do/confidently speak about the following:

  1. An audit of how your pages currently rank on Google
  2. The difference between technical SEO and content SEO — and how to effectively optimize your webpages for both. 
  3. The tools and resources available to help you identify ranking opportunities and the topics (and subtopics) your domain has authority around.