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The Enrollment Manager's Guide to Launching a Google Ads Campaign

Duration

Duration: 20 min/day

Level

Level: Beginner

Duration

Duration: 20 min/day

Level

Level: Beginner

About the eCourse:

If enrollment marketers want to attract prospects, they need to make their programs visible. They need to place strategic advertisements in the places these individuals are spending almost half their day — online. And more specifically, on Google.  

We know, it is the challenge of every enrollment marketer — how do I hit my 2019-2020 enrollment goals? Your team spends a lot of time planning, evaluating, and looking for new and cost-effective ways to market your institution and generate leads. We want to help. We want to take your great efforts and multiply them using the latest digital advertising technology.

In this 5-day eCourse, we are going to share with you the how and why behind getting started in Google Ads.

Topics Covered:

  1. How to Plan + Budget for Your Ad Campaign 
  2. How to Create an Account Creation + Set-Up Analytics
  3. How to Create Your + the Ad Types Available 
  4. How to Optimize both Your Account + Your Ads
  5. How to Conduct Meaningful Data Analysis + Report on the Metrics that Matter

Course Outcomes:

Each day builds upon itself — so, by Day 5, you should be able to know how to do/confidently speak about the following:

  1. How to launch a Google Ads campaign that will attract new prospects
  2. The various targeting and profiling parameters available on the Google Ads platform  
  3. How to measure campaign success when it comes to reporting